Apple’s age rating deadline: will apps be blocked after 31 Jan 2026?

Apple sent a final reminder asking developers to complete the updated age rating questions in App Store Connect.

Final reminder: Answer the updated age ratings questions.

We’re reaching out because you have not provided responses to the updated age ratings questions in the App Information section of your app in App Store Connect. If you don’t answer these questions by January 31, 2026, you won’t be able to submit app updates in App Store Connect.

The email says that if the age rating questions are not answered by 31 January 2026, you will not be able to submit app updates.

What is not clear is what actually happens after that date.

Many of us are in the middle of development and may not be ready to submit a new build before the deadline. The email does not explain whether this means:

A) You can still submit updates after 31 January 2026, as long as you complete the age rating questionnaire before submitting, or

B) The app becomes locked and cannot be updated at all once the deadline passes

This is not stated explicitly in the email, which makes it confusing for me.

It would be helpful if Apple could clearly confirm what developers should expect after 31 January 2026, especially for apps that are still undergoing active development.

Anyone knows?

Also the email gives the impression, that you could update the age ratings for existing Apps. But this is not possible. You can do this only for new builds. And if you can't provide a new build yet, you wonder what would happen.

It should be also possible to update the age rating without submitting a new build. Some Apps (like games) just do not require an update.

What is not clear is what actually happens after that date.

My understanding is that you will not be able to submit a new release, but they don't tell the app will be blocked. So I fear it is case B. That's how I interpreted, to be on the safe side.

 

if you can't provide a new build yet

In fact, there is no need to develop a new version. You can simply re-archive the former version of the app with incremented build and version numbers, complete age ratings information and then submit with this "new" build.

In the what's new field of AppStoreConnect, simply say: minor bug fixes.

Given the many times this question is raised on the forum and how much it worries developers, it would be great to have a comprehensive answer from Apple.

Apple’s age rating deadline: will apps be blocked after 31 Jan 2026?
 
 
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