We're a premium paid app - currently listed in Maps & Navigation as our primary category, with Travel set as secondary.
We’ve been in Maps & Navigation for ~9 years and consistently rank in the top 5. However, aside from one other app that regularly shares that top-5 position with us, most apps in this category don’t appear relevant to our product or audience. They also don’t seem to reach the same type of user we’re targeting.
By contrast, the Travel category contains a much higher concentration of apps that serve the same type of user as ours, and feels like a more natural discovery fit.
What’s unclear to us is:
Why a secondary category exists if the app does not appear to surface in that category for browsing/discovery.
The implications of swapping our primary and secondary categories.
Specifically, if we reverse Category 1 and Category 2:
Do we retain our existing ratings and review history?
Are there any penalties or long-term impacts beyond potential short-term ranking changes?
We’re comfortable with an initial ranking reset if that’s expected, but after 9 years in market, we want to be certain there’s no loss of accumulated reviews or other irreversible downsides before making the change.
Any clarification from those with experience would be appreciated.e for an "experiment".