Guideline 5.1.1 - Nike vs Small Brands

My app was declined for violation of Guideline 5.1.1.

I'm very confused though, because a shopping app like Nike is permitted to not allow anyone into their app if they don't "Sign Up/Log In", yet my client a smaller first time app maker, isn't allowed to do the same? Why is it okay for a company like Nike to do it but not smaller brands?

If your app has been rejected and you need help resolving the issue, consider taking advantage of one of the following support options available from App Review:

  • Reply to the message from App Review in App Store Connect and request a call with an Apple representative to discuss the outcome of the review.
  • Submit an appeal to the App Review Board if you believe your app follows the App Review Guidelines.

Visit the Contact Us page on Apple Developer and select the App Review tile to learn more.

@App Review your answer isn’t helpful and doesn’t address my question. I have already followed the steps you suggested.

Thank you for your follow up. We have scheduled a call with a representative from App Review will contact you to provide further assistance.

In the future, you can also request a call in App Store Connect in the correspondence with the App Review team. The App Review representative will be able to address any questions you have about the review of your app.

If you continue to experience issues during review, please contact us.

Guideline 5.1.1 - Nike vs Small Brands
 
 
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