In this post, we'll share tips to help you submit apps that deliver original ideas to your users. When working on your app, focus on creating interesting, unique experiences that aren't already available. Apps that actively try to copy other apps won't pass review, and accounts that repeatedly submit copycat apps or attempt to impersonate a service will be closed. The rules that prevent copycat and impersonator apps from being distributed on the App Store are described in App Review Guideline 4.1: 4.1 Copycats (a) Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers. (b) Submitting apps which impersonate other apps or services is considered a violation of the Developer Code of Conduct and may result in removal from the Apple Developer Program.(c) You cannot use another developer’s icon, brand, or product name in your app’s icon or name, without approval from the developer. These requirements help make the App Store both a safe place for people to discover apps and a platform for all developers to be successful. Best Practices Here are three best practices that will help you submit apps that follow App Review Guideline 4.1: 1. Submit apps with unique content and features. People want apps that provide unique experiences. Find areas that aren't currently being served and build compelling apps for those audiences. Do: Create apps that provide a new experience or a unique spin on an existing concept. Design original, delightful interfaces that elegantly meet your user's needs. Don't: Don’t imitate the features and functionality of other apps. Don’t copy the look and feel of other apps, such as using an identical user interface design. 2. Make sure App Store metadata only contains relevant information and content you either own or have permission to use. The metadata provided in App Store Connect is used to populate your app's product page on the App Store. People rely on this metadata to learn about your app and what it has to offer. Leveraging the popularity of another brand or app, either by including irrelevant references or protected content, is misleading and won't help your app succeed. Do: Use engaging, descriptive language to describe your unique app. Create original content that best represents your app, such as screenshots showing the actual app in use. Don't: Don't use protected material you do not have the necessary permission to use, such as app icons that are similar to icons of a popular app. Don’t include irrelevant references, such as popular app names or trademarked terms, in any metadata fields. 3. Provide information that is authentic and verifiable. People want to know the developers behind their favorite apps are who they say they are. It's important to continually review and provide up-to-date information, including the developer or company name listed on your Apple Developer Program account, the Support URL listed on your app's product page, and other helpful information. This will enable your users to contact you when they need help and it will also hinder people who may try to impersonate you, your app, or your service. Do: Make sure all information, resources, and documentation related to your account and apps are current and accurate. Don't: Don’t provide inaccurate information or resources, such as directing people to outdated support pages. Don’t provide fraudulent documentation. Accounts that submit fraudulent documentation will be removed from the Apple Developer Program. Support Incorporating these best practices into your app's development will help you submit apps that follow App Review Guideline 4.1. If you need additional assistance, consider taking advantage of one of the following support options available from App Review: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review Appointment to discuss the results of our review. Appointments are subject to availability, and take place during local business hours in your region on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Resources Learn about foundational design principles from Apple designers and the developer community. Learn how to create engaging App Store product pages. Note that apps that violate intellectual property rights are subject to removal through the App Store Content Dispute process. If you believe an app on the App Store violates your intellectual property rights, you can submit a claim.

Here are some tips from App Review for a smooth review experience. We’ve split them into two categories: Before You Submit and After You Submit. We’ve also made an easy-to-follow Submission Guide you can save and reference at any point on your App Store journey. Before You Submit Tips Enable a complete review. Make sure you’ve provided demo accounts or implemented an account demonstration mode before you submit. We’ll need to review the entire app experience, both with and without an account. Provide up-to-date demo account login credentials in the App Review Information section on the app version page in App Store Connect. If your app has multiple account types (such as admin and general users), use the Notes field to provide additional demo account credentials for each account type. If your app requires an authentication code in addition to the login credentials, provide the code in advance in the Notes field. Otherwise, a call may be required to complete the review. Apps that handle sensitive user information, or operate in highly regulated industries, can implement demonstration modes that exhibit full features and functionality while using demonstration data. Use the Notes field in App Store Connect to provide information to App Review. The App Review Information section of App Store Connect includes a Notes field. Provide any information that could be relevant to your submission’s review: Submitting a new app? Tell us about your app's concept, business model, and if your app is designed to only operate in certain locations. Submitting an update? Tell us about what’s changed and where to locate significant new content or features. Connecting to hardware? Attach a video, not a screen recording, that shows both the hardware and the app running on a physical Apple device as they pair and interact. Test your app on physical devices before submitting for review. Use TestFlight to distribute your app for beta testing. App Review evaluates apps the way your users will use them: installed on real devices and connected to networks with real-world conditions. Make sure your pre-submission testing includes running the app on each device platform where it could be used. Users expect the app to function on all the devices where it’s available. TestFlight will help you do quality assurance and beta testing on real devices. Share your beta app with internal testers on your Apple Developer Program account or to external users via an email invite or public link. Configure In-App Purchases for review in the sandbox environment. App Review assesses In-App Purchases in the same sandbox environment Apple provides for testing them. The sandbox lets us use real product data and server-to-server transactions, without incurring any financial charges. Take these steps to prepare your In-App Purchases for review: Accept the Paid Applications Agreement in App Store Connect. Submit the In-App Purchases in App Store Connect that you’d like reviewed. Follow the steps in TN3186: Troubleshooting In-App Purchases availability in the sandbox if your app fails to display your In-App Purchases. Note: In-App Purchases don’t need prior approval from App Review to function in review. Join a Meet with Apple event if you need assistance before you submit for review. Request an App Review appointment through Meet with Apple to chat with an App Review expert about how to prepare for review, ask questions about specific guidelines, and discuss other topics related to the review process. Appointments are subject to availability during your local business hours on Tuesdays and Thursdays. After You Submit Tips Contact App Review if you need assistance with an ongoing submission. If your submission doesn’t pass review and you have questions, contact App Review directly by clicking Reply to App Review in App Store Connect. You’ll receive a reply from a review specialist who’s familiar with your app. You can also use the Reply to App Review message window to request a call with an Apple representative. Include your preferred time and language for the call and we’ll do our best to accommodate your requests. Use the Bug Fix Submissions process to quickly deliver bug fixes and resolve other issues on the next submission. If an update includes bug fixes and is rejected, you will be given the option to resolve the issues on your next submission, as long as there are no legal or safety concerns. App Review will let you know if your submission is eligible by including this note at the top of the rejection message: Bug Fix Submissions The issues we've identified below are eligible to be resolved on your next update. To accept this offer, simply reply to the rejection message in App Store Connect and let App Review know you’ll resolve the issues on the next submission. Share ideas with Apple about how to improve or clarify the App Review Guidelines by submitting guideline feedback. Just as the App Store is always changing and improving to keep up with the needs of customers, the App Review Guidelines may be revised to provide new and updated guidance. If you have ideas for improving or clarifying our requirements you can suggest guideline changes. If your submission was rejected but you believe it follows the App Review Guidelines, consider submitting an appeal to the App Review Board. If your submission didn’t pass review but you have reason to believe it follows the App Review Guidelines, you can submit an appeal to the App Review Board. You can also file an appeal if you think we misunderstood your app or the review was unfair. The App Review Board will contact you as soon as they complete their investigation.

Apple platforms make it easy to distribute your app to a variety of compatible devices, so it’s important to maximize your app experience on each platform you support. Here are some tips from App Review to help you understand how device compatibility impacts your app’s distribution — and how to make sure your apps shine on every platform they’re on. Understand device compatibility There are many ways an app built for one Apple device can run on other Apple devices: Apps designed for iPhone can run on iPad devices in compatibility mode if there are no dependencies on iPhone device capabilities. Compatible iPhone and iPad apps can run unmodified on Macs with Apple Silicon. Compatible iPhone and iPad apps can run unmodified on Apple Vision Pro. Xcode provides options to configure settings for apps on multiple platforms. You can specify which platforms your app’s target supports in the Supported Destination field. However, it’s important to note: People may still be able to run your app on a device even if you remove it or don't include it as a Supported Destination in Xcode. For example, as long as an app designed for iPhone doesn’t depend on a capability that’s only available on iPhone, it can be downloaded from the App Store onto iPad. Adding or removing iPad as a Supported Destination in Xcode won’t change that app’s availability on iPad. To view examples of cases where it's appropriate to restrict availability, see Restrict device distribution below. Follow compatibility best practices 1. Plan and test for compatibility modes so your app works on every device where it can be downloaded. Do: Use Xcode simulators to verify basic functionality across different device types. Leverage TestFlight with external testers who have access to a wide range of Apple devices. Don't: Don’t submit for review without testing your app’s behavior in compatibility modes. Don’t assume removing a supported destination in Xcode prevents distribution to that device type. 2. Build adaptive interfaces that work across device variations. Do: Build interfaces that respond to different screen sizes and orientations. Adapt features based on available hardware, providing alternatives for a consistent experience. Don't: Don’t design rigid interfaces that assume only one type of device or input method. Don’t let your app crash or become unusable when optional hardware is unavailable. Restrict device distribution Wherever possible, it’s best to make your app available on multiple platforms to increase its reach and provide people with a consistent experience across devices. But there are cases where it does makes sense to restrict an app’s availability. For example: iPhone apps that rely on iPhone-specific hardware won’t function as expected on iPad. Use the UIRequiredDeviceCapabilities key in the information property list file to specify hardware dependencies. Note: Apps should only use the UIRequiredDeviceCapabilities key for genuine hardware dependencies, not to indicate distribution preferences. Navigation- or camera-based apps are not well suited for visionOS. Learn more about managing availability of iPhone and iPad apps on Apple Vision Pro. Apps that rely heavily on touch inputs that can’t be replicated on a keyboard are not well suited for macOS. Learn more about restricting distribution to Apple Silicon devices. Learn more about how to configure multiplatform apps in Xcode. Support If you need more assistance, explore these support options: If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. Request an App Review appointment through Meet with Apple. Appointments are available during local business hours on Tuesdays and Thursdays. If you believe your app follows the App Review Guidelines, consider submitting an appeal to the App Review Board.

Apple is committed to keeping the App Store a safe place for users to get apps and a great opportunity for all developers to be successful. A reliable review process is critical to this commitment, which is why App Review works around the clock to review at least 50% of submissions in less than 24 hours and 90% in less than 48 hours. Updates with minor changes and bug fix submissions typically move swiftly through review, while other reviews may take longer because they require additional verification. In this post, we'll explain when that can happen and how you can best prepare your submission for a thorough review. Why some reviews require more time While most submissions are reviewed within 48 hours, some apps may require additional time because the review involves extra verification steps, such as: Documentation review, where App Review requests and verifies supporting materials such as authorizations, licenses, or partnership agreements before approving the submission. Complex or novel issues, including apps with regulated content, new platform capabilities, entitlements enabled, or other sensitive features, may require greater scrutiny and consideration. Common examples may include: Medical apps involving health data, diagnostic or treatment features, or other medical claims often require documentation supporting those claims or demonstrating regulatory approval. (Guideline 1.4.1) Cryptocurrency exchange apps must be offered by an approved exchange and secure the necessary licensing to operate on each storefront where the app is available. (Guideline 3.1.5) Apps operating in highly regulated industries, such as banking and financial services, air travel, healthcare, and similar sectors, must be submitted by authorized legal entities with supporting documentation. (Guideline 5.1.1(ix)) Apps with third-party intellectual property require verifiable permission to use another party's content, branding, or other protected material. (Guideline 5.2.1) Gambling, lotteries, and real-money gaming apps must provide the necessary licensing and permissions for each storefront where the app is available. (Guideline 5.3.4) If your app falls into one of these categories, the most effective way to reduce your review time is to attach all requisite documentation we'll need for review in the App Review Information section of App Store Connect. Why this matters: Incomplete submissions require additional back-and-forth before we can complete the review. Including everything upfront is the fastest path to a decision. Best practices to minimize delays 1. Provide complete information on every submission. Give App Review everything needed for a complete review, especially for apps with regulated, specialized, or otherwise complex content. Do: Include demo accounts, authentication codes, and any required setup steps in the App Review Information section. Use the Notes field to explain your app's concept, business model, or authorization to operate in regulated industries. Attach all relevant supporting documentation before submitting the app for review. If you're unsure what information is needed for review, schedule an App Review appointment through Meet with Apple to discuss your app's concept. Don't: Don't resubmit the app for review until all identified issues are resolved. Why this matters: Resubmitting with unresolved issues will result in the same outcome, meaning the submission spends additional time in the queue without a different result. 2. Only provide authentic and verifiable information on your developer account. Authentic account information and high-quality apps build customer trust and keep your submissions moving smoothly through review. Do: Keep your developer name, Support URL, and account information current. Provide authentic, verifiable documentation whenever it's required. Only submit apps that have been thoroughly tested on physical devices and are ready for distribution. Don't: Don't submit documentation you're not authorized to use, or that can't be independently verified. Don't misrepresent your identity or relationship to other brands or services. Don't submit apps that are low-quality, untested, or include incomplete content or features. When fraud or malicious activity is detected To protect the App Store's high standards for privacy, security, and quality, we have zero tolerance for fraudulent or malicious activity. App Review investigates all reported or identified conduct that falls outside the App Review Guidelines and the Developer Code of Conduct, which requires accurate representation and integrity across the App Store experience. Examples include: Misrepresented developer identity or impersonation, such as providing inauthentic documentation or otherwise pretending to be someone you're not (Guidelines 4.1 and 5.6.2). Manipulation of the App Store experience, including gaming charts, search results, reviews or referrals, or attempting to hide features in review (Guidelines 2.3.1(a) and 5.6.3). Submitting low-quality apps, as indicated by excessive customer reports, such as negative customer reviews, and high-volume refund requests (Guidelines 4.3 and 5.6.4). When these signals appear, we investigate thoroughly, and repeated or serious violations can lead to additional rejections, app removals, and account removal from the Apple Developer Program. Support before or during your review If you have a critical timing issue, such as fixing a critical bug or releasing your app to coincide with an event, you can request an expedited review. If your submission has been rejected, reply to the message from App Review in App Store Connect and request clarification. You can also reply to request a call with an Apple representative to discuss the outcome of the review. If your app has been rejected and you believe it follows the App Review Guidelines, consider submitting an appeal to the App Review Board. Appeals must include specific, detailed explanations for why your app follows each of the guidelines in question.

Hello, My app submission has been waiting for review for 7 days. I've requested expedited review twice and contacted Developer Support; no response to either yet. Apple ID: 6789087223 Bundle ID: ai.spinsports.app Is there anything that can hold a submission in "Waiting for Review" before assignment that I should be checking on my end? If there's a common blocker at the pre-assignment stage, I'd rather find it myself than keep waiting. Or anything else I can do on my end? Thank you.

Hello, We are seeking guidance regarding our Apple Developer Program account, which is currently under a Pending Termination Notice related to Section 3.2(f) of the Apple Developer Program License Agreement. The notice stated that our account had repeatedly submitted apps with unresolved guideline violations and that Apple believed these submissions were attempting to evade the review process. We want to make it clear that we never intended to mislead Apple or bypass the review process. We understand the seriousness of Apple's concerns and have taken the matter very seriously. Following the notice, we submitted an appeal to the App Review Board on June 4, 2026. In our appeal, we acknowledged the issues raised, explained the circumstances that led to the repeated submissions, and committed to implementing stronger internal review and compliance procedures. We also expressed our willingness to remove the app involved if necessary to ensure full compliance with Apple's policies. We have been members of the Apple Developer Program for several years and have always aimed to build products that comply with Apple's guidelines. We value the App Store ecosystem and would like the opportunity to address any concerns and continue serving our users responsibly. We want to resolve this properly and rebuild trust. We would be grateful for any guidance from Apple Team or the community on the best way to confirm our materials are under active review, and on any additional steps that would help. Thank you. Thank you for your time and any guidance you can provide.

Hello, My app submission has been waiting for review for 8 days, and there has been no status update or request for additional information. Submission ID: f9cc5319-693b-4809-8bcb-5eb0e8ad28bd I understand that review times can vary, but this is considerably longer than I have experienced before. Could an Apple representative please check whether the submission is progressing normally or if any action is required from my side? Thank you.

My first app "Remote for Roku TV: RokuMote" (Apple ID 6795405234, iOS) was submitted for review on July 31, 2026. It has been in "Waiting for Review" ever since — 6+ days — and has never entered "In Review". No messages in App Store Connect, nothing in Resolution Center. What I've already done: Expedited review request on August 4 — no response. Email to App Review — no response. Developer Support case "App Review Status" on August 5 (Case ID 20000128844197) — pending. All metadata, review notes and a demo video were attached at submission. The account is new (created July 28, 2026) — if new accounts are queued differently, I'd appreciate knowing that. Is anyone from Apple able to look into this? Is there a known backlog right now for first submissions?

Hello, I submitted a request for Unlisted App Distribution about 5 days ago, but I haven’t received an approval or rejection yet. My app is a new app (Version 1.0). I submitted it to App Review and explained that it is intended for Unlisted App Distribution. The app was reviewed, but App Review rejected the submission and told me: “If you’ve already submitted your request for unlisted app distribution, then you should resubmit the app for review in App Store Connect if your request is approved.” So currently: The Unlisted App Distribution request has been pending for about 5 days. Version 1.0 was rejected while the Unlisted request is pending. App Review instructed me to resubmit once the Unlisted request is approved. I have not yet received any update regarding the Unlisted request. Has anyone recently gone through the same process? How long did your Unlisted App Distribution approval take? Also, is there anything I should do to follow up with Apple after waiting this long, or should I simply continue waiting for the Unlisted request decision? Thank you!

Hello, Our StoneEx iOS app (Apple ID 6782465590) was submitted for App Review on August 2, 2026 and has remained in “Waiting for Review” for almost two weeks without any change in status. We have contacted Apple Developer Support multiple times. Our existing support case is: Case ID: 20000133276837 So far, we have received only confirmations that our requests were received, but no substantive response or status update. We have also made repeated attempts to contact Developer Support by phone, including extended hold times, without reaching a specialist. There are no messages in Resolution Center, and we have not received any request for additional information or indication that something is missing from the submission. Could someone from Apple please check whether this submission or support case is stuck and, if appropriate, escalate Case ID 20000133276837 to the relevant App Review or Developer Support team? App: StoneEx Platform: iOS Apple ID: 6782465590 Submitted: August 2, 2026 Current status: Waiting for Review Support Case ID: 20000133276837 Thank you.

Hello, My app Jewel Coloring Go! (App ID: 6785241915) appears to be stuck in the App Review process, and I would like to check whether there may be an issue with this submission. The current version was originally planned for release on July 31, 2026. However, today is Auguse 9, 2026, and the app is still in "Waiting for Review." Current status: Waiting for Review No messages in Resolution Center No requests for additional information We have also submitted multiple Support inquiries but have not received any response so far. This version is particularly important to our team, as it is tied to a planned release schedule and user acquisition activities that had already been prepared in advance. Given the unusually long delay, we are unsure whether the submission is proceeding normally or if there may be an issue requiring attention. If an Apple staff member could help check the status of this submission, it would be greatly appreciated. Thank you for your time and assistance.

Hello, I have a single app record where the macOS platform completed review promptly and the iOS platform has been In Review for nine days. Both were submitted at the same time. App name: ProjectKiller Apple ID: 6796546956 Platforms: macOS and iOS, same app record Timeline: Aug 5, 12:22 AM — macOS 1.0 submitted (7 items). Review Completed. Aug 5, 12:22 AM — iOS 1.0 submitted (1 item). Status: In Review, unchanged since. Aug 14 — still In Review, 9 days. There is an earlier iOS submission from Aug 4 showing as Removed. I developer-rejected that one and resubmitted the following day. There are no messages in Resolution Center, no rejection, and no request for information. I have contacted Developer Support twice by phone, including case ID 20000134815022 on Aug 14, and have not had a substantive update. What I am trying to establish is whether anything is required from me, or whether this submission is simply sitting in the queue. The macOS approval on the same code base and the same metadata suggests the build itself is not the issue, but I would rather be told I have something to fix than keep waiting on a queue. I am not requesting expedited review. Any guidance appreciated. Thank you.

Hello Apple Developer Community, I’m looking for guidance regarding an unusually long App Review process for my first iOS app, Zivoo. The overall review and resubmission process has now been ongoing for more than a month. During the previous reviews, we received feedback from App Review. In response, the application was completely redesigned and the latest version contains a substantially revised core experience. The latest build is: App: Zivoo Platform: iOS Version: 2.1.4 (34) Submitted: August 10, 2026 Current status: Waiting for Review The App Store description, screenshots, metadata, and Review Notes have also been fully updated to reflect the redesigned application. Detailed testing instructions have been provided for App Review. After more than a month of working through the review process, responding to feedback, redesigning the application, and preparing a new submission, the latest build is still waiting for review without any visible progress. I have also contacted App Review Status support to confirm whether any additional action is required from our side. Could someone from Apple please check whether this submission is progressing normally or whether it may require additional attention? I would also appreciate hearing from other developers who have experienced a similar delay after substantially redesigning an application following App Review feedback. Thank you for any guidance or assistance.

Just submitted my app on 8/9 and also echoing what others have posted. My issue isn't the wait time, but simply the lack of communication and status. Is this normal? I'm a newer iOS developer and really have nothing to compare it to. Just wild to me to pay for a service and not really have any way to communicate with support. I've escalated via a ticket, which was simply a form, and I also called and waited on hold for more than 2.5 hours before giving up. Any guidance or help would be appreciated. Should I resubmit? I'd hate to lose my place in the queue, but I don't know if I did anything wrong.

Hello everyone, I submitted my app to App Review five days ago, and its status is still showing “Waiting for Review.” There have been no messages in the Resolution Center and no requests for additional information. The same app was approved on the Google Play Store and has already been live there for a week. I understand that Apple’s review process is different and that review times can vary, but five days without entering the review stage seems longer than usual. Is anyone else currently experiencing similar delays? Should I simply continue waiting, or would you recommend contacting Apple Developer Support at this point? Thank you for any advice or feedback.

App Zekra stuck in “Waiting for Review” for 7 days — two Apple Support requests unanswered Hello, My iOS app Zekra, version 1.1, has been stuck in “Waiting for Review” for approximately one week. Timeline: July 31: Prepare for Submission Saturday, August 8 at 9:58 AM: Submitted for Review Current status: Waiting for Review Version: iOS 1.1 Submission ID: 2ea117b5-3360-41b2-9f73-de01f7627f80 The submission page says: “Your submission has been submitted to App Review.” However, it has not moved to “In Review”, and I have not received any message from App Review or any request for additional information. I have also contacted Apple Developer Support twice regarding the delay, but I have not received a response yet. This is my first App Store submission, so I would like to confirm that there is nothing wrong with my submission or account and that it is simply waiting in the App Review queue. Could an Apple staff member please check whether my submission is progressing normally or whether there is an issue preventing it from entering review? Thank you.

I recently submitted a new app for App Review, and it has been in “Waiting for Review” for longer than expected. I understand that review times can vary depending on Apple’s current workload, but I wanted to ask if other developers are currently experiencing similar delays. The submission is still showing “Waiting for Review”, and there are no messages or issues shown in App Store Connect. Is there currently a longer-than-usual App Review wait time? And is there anything I should do while waiting, or is it best to simply wait for the review to begin? Would appreciate any insight from developers who have recently gone through the same situation. Thank you!

I'm hoping someone from Apple or another developer has some advice. I have an app update that has been stuck in "Waiting for Review" for 12 days. This is not a new app, it's a small update whose primary purpose is to fix a critical bug that's affecting my users. Here's what I've already tried: Submitted two expedite review requests through the official form (I rarely use this process, so it's not something I've abused). Emailed App Review support twice to explain the situation. So far, I've received no response to either the expedite requests or the emails. At this point, users are continuing to experience a bug that has already been fixed, but I have no way to get the update to them. It's hurting the user experience, causing me to lose users, and is directly impacting my revenue. Has anyone experienced something similar recently? Is there anything else I can do besides waiting? I'd really appreciate any guidance, and if anyone from Apple is reading this, I'd be grateful if someone could look into this situation.

I understand that they/you are probably being flooded by a lot of AI slop apps or other excuses, but submitting an app 3 weeks ago and it being stuck in Waiting for Review (not first app live on app store either) is beyond a joke. Lodge a support request (not expedited review request) and to get back a generic you will be notified when it changes to In review is not the sort of support help you would expect either. This sort of delay impacts businesses (time and money) and needs to be fixed by either putting more reviewers on - OR better still move more towards the Automated review process Google uses. meantime it still sits there in waiting for review.

Hi, my app has been "waiting for review" for eight days, far past the general 24-to-48-hour period. For note, I had cancelled a previous request and resubmitted with an updated build and have been further updating the build from TestFlight feedback. I would appreciate prompt response and review, as the wait for the review and subsequent steps that have not taken place carry business implications for the app. Thanks in advance!

Hello, I’m looking for guidance regarding an unusually long App Review process for my app, Auto Deal. The app was originally submitted on July 2, 2026. It eventually entered “In Review,” but remained there for an unusually long period without any update or decision. After waiting for a long time with no progress, I deleted the submission and uploaded it again. On the second submission, we again experienced a long delay. The app was eventually reviewed and rejected because of an issue that occurred when tapping the “Confirm” button inside the app. I immediately fixed the exact issue identified by App Review and submitted the corrected build. The corrected submission then entered “In Review,” but once again remained there for a long period without any further feedback or decision. After waiting again with no progress, I deleted the submission and uploaded a new build. When the same prolonged delay continued, I deleted that submission and submitted another fresh build. I understand that deleting and resubmitting can restart the review process. However, I only took these steps after repeatedly experiencing unusually long periods in review without any decision or explanation. Throughout this entire process, I have contacted Apple Developer Support multiple times and submitted three expedited review requests, but the issue remains unresolved. The app is complete and already available on Google Play. We have customers waiting for the iOS version, and this prolonged review process has significantly delayed our business launch. I am not requesting another expedited review through this post. I am trying to understand why this keeps happening and whether there is an issue with the app submission, my developer account, or the review process that requires action from my side. If an Apple engineer or App Review representative can look into this situation or advise me on the appropriate next step, I would greatly appreciate it. Thank you.

I submitted first version of my app on Aug-4 and since then status is stuck in "Waiting for Review". I tried calling support but the phone call keeps me on hold for hours and no response to emails.

Hi everyone, I’m looking for some advice regarding an App Store submission that has been stuck in “Waiting for Review” for 8 days. So far, I have: Submitted an Expedited App Review Request Contacted Apple Developer Support Tried calling Apple Developer Support and waited 39 minutes, but was never connected with anyone Still have not received a response regarding the submission I understand that App Review times can vary, but 8 days seems unusually long, especially since the submission has not even moved to “In Review.” Has anyone else experienced this recently? Is there anything else I should do, or is there currently a delay with App Review? I’m trying to avoid withdrawing and resubmitting the app since I don’t want to lose my place in the queue. Any advice would be appreciated. Thank you!

Version 1.1.0 of our app was rejected last week for an incentivized review feature. We fully removed it and resubmitted as 1.1.1 on Aug 8, but it's now been 6+ days with no status change. We've submitted an expedite request and contacted Developer Support by phone without resolution. Could someone advise on next steps? Thank you! App ID: 6753783729 Submission ID: be06df46-14a1-4f9e-84e1-ff5b016aadbf