How has your experience with ASO been, and did paid App Store ads make a noticeable positive impact?

I’m launching my game on May 9 and have been going through Apple’s App Store course. It’s informative but also feels like a marketing push. For those who’ve tried App Store campaigns, did they actually drive results like views, conversions, or in-app purchases? Sharing your app/industry for context would be super helpful.

A clear and insightful post that reflects curiosity and encourages meaningful community discussion.

Paid App Store ads increased visibility and installs but strong ASO ultimately drove better conversions

How has your experience with ASO been, and did paid App Store ads make a noticeable positive impact?
 
 
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